Responsible for consumer insights & market dynamics for the Always Pads & Liners brand, including leading strategy for future product innovations, research to optimize future brand propositions, modeling to identify optimal marketing mix & extensive consultation on how to optimize in market results.
Consumer & Market Knowledge (CMK) Intern for Global Tampax. Leveraged 10 years of research to create strategic category conversion model, a key tool in allowing Tampax to reach $1 Billion in sales by 2009. Also led consumer research for Tampax globally, identifying the optimal path for the brand growth pipeline.
New business development manager, leading the expansion of the Comlux/Indianapolis Jet Center business into the NW & NE US.
Responsible for identifying, consulting on, and deploying best in class practices in strategic foundational research for P&G's Consumer & Market Knowledge division, specializing in brand equity, brand purpose and the integration of digital into all areas of foundational consumer understanding. Recent Work Includes: *The creation of a market research capability to assess Brand Purpose & its effect on sales *Leading company thinking on brand equity as the CMK expert for equity testing, including development & deployment of a new system to assess holistic brand perceptions *Foundational work for the corporate brand, including the identification of how to best activate it in market across various touchpoints for maximum impact *Integration of digital tools into foundational research, reducing research budgets significantly by leveraging these real-time, dynamic capabilities
MBA
BS
Concentration: Management
crossword puzzles, equestrian events, and anything outside
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